THE BENEFITS AND CHALLENGES OF DEPLOYING AN OTT WORKFLOW IN THE CLOUD

摘要

The global video streaming market is expected to grow from $30.29 billion in 2016 to $70.05 billion by 2021. Millennials are watching content on their mobile devices and computers more and more, with 86 per cent of smartphone users reportedly viewing video on their phones. Given the changes in viewing styles and growing popularity of over-the-top (OTT) content, offering an OTT service is no longer a choice but a must for broadcasters. Many broadcasters have already started to invest in setting up OTT workflows alongside traditional linear delivery. Yet, OTT technologies are fairly new and still maturing, which can make the transition a bit complex. Deployingcloud-based OTT workflows, service providers can introduce streaming services more quickly and cost-effectively.