Users of a regional telephone-based traveler information system - a study of TravInfoTM users in the San Francisco Bay Area

摘要

This paper reports the results of a 1998 survey carried out among a small sample of people who had called the TravInfoTM Travel Advisory Telephone System(TATS)in April 1997 looking for current information about traffic conditions in the San Francisco Bay Area. The survey employed a series of tradeoff questions designed to identify the specific attributes Of the information that the respondents felt to be most important, and to estimate the relative Values that users had for various possible information improvements.