Comparing data quality and cost from three modes of on-board transit surveys

摘要

Many transit agencies invest substantial resources in surveying their passengers to generate data used for planning, marketing, and equity analyses. Within the industry, there is considerable interest in replacing traditional paper-based self-complete surveys with new approaches that might lower costs or generate better quality data. However, very limited research has been done to identify the relative performance of different transit passenger survey modes. This paper begins to fill that gap.