Innovate, Reinvent, Win

摘要

When the charismatic Briton Richard Branson moved into the mobile phone business in the United States, he decided to transform how a mobile phone company would operate - by having absolutely no phone infrastructure, not even one tower. By breaking into the top 10 in 18 months, Virgin Mobile has shown that it's an effective way to compete against rivals that spent billions of dollars to build mobile networks.