Trademarks - banking a bankable instrument

摘要

1. White it is obvious that trademarks need protecting by owners against external users, what is less obvious, but can be damaging is where the use of trademarks are unregulated within a group of companies 2. By consolidating all trademark related rights into a single IP holding company, a powerful tool can be created in which the rights in the trademark and other ancillary rights can be exploited to the maximum 3. The result of the due diligence exercise is often that many different corporations each own a small part of the total trademark rights.