This study identified the most frequently cited tourism scholars in two time periods (1970-2007, and 1998-2007). Google Scholar and Publish or Perish were used to analyze citation counts. A total of 58 tourism academics registered at least 500 citations for their books and journal articles published at any time between 1970 and 2007, while a minimum of 250 citations were recorded by 48 authors for their works published since 1998. The study suggests that Google Scholar and Publish or Perish may provide an alternative means to develop impact scores for tourism scholars, provided a number of codicils are considered.
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