Imagining things otherwise: new endgame ideas for tobacco control

摘要

Where are we going in tobacco control long-term, and how will we get there? This issue of Tobacco Control features three new contributions to the growing 'endgame' literature with possible answers to those questions: big-picture radical ideas that seek to propel the tobacco control movement more quickly towards a time when the global tobacco disease pandemic that began in the 20th century will be ended. Could the multitude of social structures and institutions that sustain the tobacco problem be unlinked? Could altered market forces-price controls, supply controls-render tobacco less attractive to those who profit most from continuing to addict new generations? Could there come a time when cigarettes-the most deadly consumer product ever made-will no longer be commercially sold? Can a stake someday be driven through the heart of the tobacco industry?