That's the case when it comes to a satisfactory online customer experience. A January 2007 report from ForeSee Results surveyed 10,000 paying customers from the 2006 holiday buying season and found that 41 percent cited free shipping as the primary factor in their most recent online purchase decision. And a full 79 percent of survey respondents said free shipping generally influences them to choose to buy from one retail site over another. But is free shipping effective in driving satisfaction and loyally?
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