Passion And Data Fuel Buell Motorcycles

摘要

Twenty-five years ago Buell Motorcycles manufactured 25 bikes in a year. Last year we produced 12,000 motorcycles for customers in North America, Europe, Japan, Australia, and New Zealand. Despite that growth, we inject the same level of passion and customer feedback into each model we make today as we did when we all worked in my garage. The only thing that's changed is how we collect and respond to customer feedback. We make our bikes for motorcycle enthusiasts: Purists, like ourselves, who love the sound, feel, and experience of riding. In our early days we quickly learned that our network of 20-plus dealers was absolutely crucial to collecting customer feedback. After we made our first 50 bikes, our dealers told us that many of our customers loved the bikes, especially the parts we used on the chassis-and they wanted to see more of our handy work. In response, we stripped off the fairing, the outer shell that covers the engine components on many sport motorcycles, and created our "naked" bike, which was a huge hit with our customers.