NBA's Marketing Portals Are a Slam Dunk

摘要

The pace of the National Basketball Association (NBA) in today's hypercompetitive market needs to be as fast off the court as it is on it. The NBAs marketers and salespeople need to send out materials about the organization in a timely fashion and that convey the look and feel of the NBA. To create a more polished look and to reduce costs, the NBA implemented an intranet sales portal. Find out how the NBA took the portal to the next level by turning it into a long-term relationship management tool for customers.