Ring, Ring, Bollywood Calling!

摘要

In 2006, long before slumdog Millionaire awakened U.S. moviegoers' inner Bollywood, three Americans of Indian heritage nurtured an instinct that digital Bollywood content would become a hot ticket in the U.S. market.rnToday, three-year-old Saavn (an acronym for South Asian audiovisual network) controls global distribution rights, outside India, to a massive number of Bollywood films, songs, albums and music videos, all downloadable to iPods, MP3 players, cell phones and computers. And if consumers in America are captivated by the song-and-dance extravaganzas of Bollywood-the umbrella name for Mumbai's film industry-Saavn believes its offerings will be attractive marketing tools for U.S. companies.