Rags&Bones.Consumers are spending (way) more on pet costumes

摘要

Here's the thing about pet costumes: by the time you find yourself asking, Is it too much? the answer is probably yes. That hasn't stopped pet owners from wondering, Is the Angry Birds onesie already passe? or Does the Madonna gold lame cone bra send the wrong message? The National Retail Federation estimates that Americans will spend $330 million on Halloween outfits for their pets this year, up $110 million from 2010. In the U.S., the overall pet economy-which grew faster than the GDP this year-is estimated to be worth $55.5 billion in sales, according to the American Pet Products Association. The question is why.