Traditionally in the UK, retail and industrial sectors see their sales turnover accelerate in the final quarter of the year. Referred to as "peak season", for many companies this time of year brings a significant addition to their total annual revenues. Consequently the period of preparation for the final three months of the year is happening earlier and earlier. Crucially, a key influence in the growth of peak season activity has been the consumer shift from high street to online. More recently, deal-driven shoppers abandoning the high street at Christmas and moving online has been further fuelled by retail "event days" such as Black Friday.
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