Known for its gourmet popcorn, Metcalfe's Skinny has introduced a new pack format, designed to target consumers who want to control their portion sizes. The new"Selfie bag" weighs in at 20g and delivers less than 100 calories.The company's skinny corncakes are the first to get the new treatment, in Virgin Olive Oil and Rosemary flavours. Founder and creative director of Metcalfe's Skinny, Julian Metcalfe, explains, "We have an opportunity and a responsibility to help consumers where help is needed most; portion control! Knowing the right foods is the easy part but there is a disconnect when it comes to knowing the quantities we should be eating. That's where 'Selfies' come in; value in quality over quantity. Balanced, low-calorie but delicious. We have done all the thinking so you don't have to."
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