Hula Hoops Puft targets new year resolutions

摘要

KP SNACKS kicked off the new year with a nation-wide poster campaign to support Hula Hoops Puft as an ideal choice for those shoppers looking for a guilt-free snack.The campaign represents over £1 million investment in the brand and ran across the UK from 30 December to 23 February. When looking for snacks, 34% of shoppers specifically look for a healthier product and 49% say they would choose crisps or savoury snacks over a sugary option. Hula Hoops Puft caters for this group of consumers - at just 72 calories per pack, the deliciously snack is one of the best-selling, lower-calorie options on the market. Available in a range of flavours - Salted, Salt & Vinegar, Beef and Sweet Chilli - they also pack a punch for those 51 % of shoppers for whom flavour is the number one sales driver.