East Coast features in Sky TV fly-on-the-wall documentary

摘要

The first programme of a new 10-part documentary series on Sky 1 HD, featuring train operator East Coast, has attracted nearly 400,000 viewers. It was first aired on November 12. The making of the series took six months, with East Coast allowing cameras unprecedented access on-board trains and at its stations and depots. To promote the series, a Class 91 No. 91125 and Mk 4 set have been rebranded.The branding also showcases some of the staff seen in the programmes by featuring their faces on the side of the train. There are different faces on each side. East Coast makes use of social media to promote the series and issues a daily update of which diagram the set is working on via Twitter.