Super models

摘要

In a hurry to get a new mobile phone design from concept to production in just 10 days, a US phone manufacturer insisted that its design engineers produce a new prototype of the evolving design each day for the customer to feel and comment on. The logic was simple. It wanted instant feedback from the customer and from its design and marketing teams at every stage in the design process in order to speed things along and ensure that the new design was right first time.