Direct Hits

摘要

The advertising industry is drooling at the prospect of using advanced technology to bombard us with ever more sophisticated invitations to spend, spend, spend. Advances in areas such as sensors, wireless networking and display technology will soon make this possible, and UK engineers are already developing innovative systems in this area. But some are warning that reckless use of this potential could create a major public backlash against 'hi-tech junk mail'. In the coming era of carefully targeted, highly personalised marketing made possible by technology, the types of advertising we are accustomed to will seem like the blunderbuss compared to the cruise missile.