A navigation through a vast range of possible names for the 9th European Academy of Design Conference (EAD09) in 2011 would always have revealed a tension within a subject that, while specific enough to deserve differentiation, could still somehow resonate across the totality of the spectrum of what Design might be - as a profession, as a phenomenon, as an object and subject of research, practice, scrutiny, study, projection, aspiration, anticipation, desire.
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