Try branding the can and see the sales take off

摘要

A can is a can, correct? Sure, and any ol' corrugated box is just another corrugated box and any plastics modular package is just like any other plastics modular package. If you still view the packaging world through a pair of "generic goggles", you're thinking old school and it could eventually cost you customers and sales.rnWhile there wasn't much for canmak-ers to enjoy at Pack Expo 2009 in Las Vegas, it was important nevertheless because it provided a glimpse of where corrugated and plastics manufacturers are heading. There was a lot of talk of "branding" packaging - moving away from the generic "one is just like any other" and toward a market where manufacturers snatch a few more sales because their customers are intrigued by their package.