Could 'sponsorship matrix' be the answer to financial uncertainty?

摘要

Architects confronting a recessionary future should maximise their skills, cast their net wide and not just stay in the cycle lane. As I have remarked before, there are more unconventional businesses coming into existence than there are conventional firms going out of business. This is not a rerun of dot-corn madness and a lot of people losing their money, and we must learn to talk about that period as though it was ancient history. There are many more promising avenues to explore. Take sponsorship, which is even now showing the next generation of buccaneers how to beat a winner by losing.