Regenerated cellulose fibers -rayon, viscose - are not new to the world of textile fibers. And for many, the thought that a fiber with such a chemically intense history could now have a strong sus-tainability story is incredible. But such a story is the result of Austria-based fiber producer Lenzing AG's almost 75 years of cellulose fiber production. According to the company, "everything started with Viscose."
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