Apparel retailers are eager to know how each store has performed, more than ever before. 'Single store profitability' is the operative phrase these days as retailers are keen to ensure that each of their stores is profitable. While sometime ago the accent was on aggressively adding to the store count, today apparel retailers are opening stores only if they are sure they will bring in immediate returns-in just one or two seasons. Says Mr. Shital Mehta, Chief Operating Officer (COO), Van Heusen, the menswear brand from Madura Garments, "We do not open a store unless we think it will be profitable in the first season itself. Each store has to justify at least 20 per cent profits."
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