INDIAN APPAREL BRANDS TRY TO SET UP CLOSE TIES WITH CONSUMERS THROUGH SOCIAL MEDIA

摘要

It's Fashion Week all year round for some apparel brands, with social networking sites turning out to be the new age marketing tools that designers are now delving into to advertise and .retail their collections. Apparel majors have realised that no other medium provides room for such an up close and personal relationship with consumers on a mass scale. Though consumers need to like what they are going to buy and wear, and design and style is ever important in this category, brand is all important when it comes to establishing a real emotional connect with the customer.