Mall owners to retain the big brands offering benefits

摘要

Spanish brand Zara opened its first store in Delhi's Select Citywalk mall in 2010-it was desperate to get there-it paid an advance security deposit for the space Today, when Zara signs up a contract with a mall owner anywhere in the country the latter provides fitouts and floorings over and above the revenue-sharing rental agreement. Nothing succeeds like success, and mall owners are waking up to this reality by offering special benefits for big brands. The clutter of malls, plus the bigger threat of online retail, is forcing mall owners to devise strategies and get hold of such 'anchor tenant s'.