Handloom sector requires good marketing design : Prime Minister Modi

摘要

Indian handloom products have not been adequately marketed globally and "we need to change this trend", said Prime Minister Narendra Modi, inaugurating the first National Handloom Day in 7-8 August 2015 in Chennai. It is a matter of concern that despite a long history, India's hand-loom sector does not find a place in reference books, he said. The National Handloom Day is of historical significance as it marks the launch of the 'Swadeshi' Movement on August 7, 1905. Modi said innovative design backed by good marketing is essential to promote handlooms in India and global markets. There is a need to make the handloom tradition fashionable by introducing new designs and colour schemes, he added.