A multi-faceted strategy for success in the fast-changing global textile marketplace has been formulated by Ciba Specialty Chemicals for its textile dyes and chemicals business.The main elements of Ciba's plan, detailed recently by Christoph Biedermanm, head of the group's Textile Effects segment, are focused on responding to these key factors shaping the textile business worldwide: 1. Geographical shift of textile processing. 2. Growing globalisation and commoditisation. 3. Increasing importance of brands and global retailers. 4. Shorter fashion cycles. 5. Increased economic pressure on customers and higher quality demand. 6. E-commerce.
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