New CEO at Santex

摘要

As he takes up the position of Santex Group CEO, Heinz Michel, formerly CEO at Benninger, believes keeping technology state-of-the-art, while looking for opportunities to save cost by, for example, carrying out machine assembly in China, will be key to a successful future for the company. "We have to explain to customers that 'made in China' means a clear commitment to the same quality as in Switzerland. This is not always easy but it is a target. A lot of companies have shown it is possible, such as Rieter, Oerlikon and Muller Frick."