US PLM software enters Russian market

摘要

Finn Flare, a Russian apparel brand, has selected Centric Software’s product lifecycle management (PLM) solution. Centric Software, headquartered in the US, provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home decor companies to achieve strategic and operational digital transformation goals. Originally, Finn Flare had utilised a legacy PLM solution, but began looking for a replacement to enhance data management and analysis. The apparel brand selected Centric Fashion PLM after a Centric Software seminar on digital transformation and a subsequent personalised demo. Valentina Khilmanovich, deputy director of design and production at Finn Flare, says: “Our collection development process is constantly being improved, and our existing programme could not provide enough analytical data. We needed a single platform to combine flows of information, including photos, boards, sketches, spreadsheets, files and emails, and give the entire team updated data.”