Siyaram Silk Mills embarks on massive retail expansion plan

摘要

In a paradigm shift to expand its retail footprint, Siyaram Silk Mills Ltd. has embarked upon a big retail expansion plan by inking 27 franchise agreements in the first two months out of the targeted 90 for 2013-14. The good response from the trade fraternity has encouraged the company to take its current franchise tally of 120 outlets to 500 outlets by 2016-17.