Data as a Weapon in the Fashion Industry's Fight Against Climate Change

摘要

Fashion, retail and textile players widely recognize the need to disrupt the status quo. In a recent study by the Economist Intelligence Unit and the U.S. Cotton Trust Protocol, 60 percent of executives picked sustainability as a top strategic priority for their organization. "Sustainability is of great importance to the apparel industry and critical for our long-term success," said Tara Luckman, the CEO of Flourish CSR and advisor to the U.S. Cotton Trust Protocol. "We recognize that for the industry, as a whole, achieving sustainability can be a process and that change will not be immediate." The research dives into the environmental programs and sustainability hurdles in the industry through a survey of 150 insiders and in-depth interviews with 11 executives from leading brands including H&M, Puma, Zalando, Adidas and VF Corporation, which owns The North Face, Timberland and Vans.