The producer of Flynow fashion apparel, At Bangkok Co, has just launched a new "fighter" brand Malang Garden to compete with the world's leading "fast-fashion labels." This is a lower-priced brand introduced to compete strongly with specific competitors who appear to be attacking the fighter's lead labels, such competitors being today H&M, Zara and Uniqlo. Somchai Songwattana, the chief executive and art director of At Bangkok Co, has some strong views on the current situation. "The landscape of Thailand's fashion industry is changing rapidly, with many companies from around the globe creating presences here, but Flynow maintains a healthy business," he says easily.
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机译：Flynow时尚服装的生产商At Bangkok Co刚刚推出了一个新的“格斗”品牌Malang Garden，以与世界领先的“快时尚标签”竞争。这是一个低价品牌，旨在与似乎正在挑战战斗机主角的特定竞争对手（包括今天的H＆M，Zara和Uniqlo）展开激烈竞争。 At Bangkok Co的首席执行官兼艺术总监Somchai Songwattana对目前的状况有一些强烈的看法。他轻松地说：“泰国时装业的格局正在迅速变化，全球许多公司都在这里建立了办事处，但Flynow保持着健康的业务。”
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