We all have our own ideas about why ITV Digital failed ― perhaps it was too expensive in comparison with BSkyB, maybe there were not enough channels, the reception was poor and so on. Digital terrestrial TV seems to be here to stay however. The government is enthusiastic about it, because the technology provides more efficient use of spectrum space and there's the prospect of revenue for the Treasury when the redundant analogue TV bandwidth is licensed out. There have been moves to establish a 'level playing field', possibly by putting a tax on satellite dishes. The fact that forty per cent of all TV sets sold in the UK are now of the widescreen variety is an encouraging sign.
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