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BILL GATES'S FAVOURITE BOOK

机译:比尔·盖茨的最爱书

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It's amazing, the power of brand names. Not in this case the author's, but that of the fan, Bill Gates, whose praise of this as the 'best business book I have ever read' is splashed all over the cover, and seems to be the sole reason why it has been repub-lished and become a publishing sensation. I don't doubt that Mr Gates's enthusiasm is sincere, but could he have been a tad influenced by the fact that his copy was given to him by Warren Buffett? Would it have been the same if the donor had been another international financial titan, such as Ed Balls?
机译:品牌名称的力量令人惊讶。在这种情况下,不是作者的,而是粉丝的比尔·盖茨(Bill Gates)对其赞誉为“我读过的最好的商业书籍”,而这本书的内容全被泼洒了,这似乎是重新出版该书的唯一原因。 -成为出版界的焦点我毫不怀疑盖茨先生的热情是真诚的,但是他的副本是沃伦·巴菲特送给他的事实会影响他吗?如果捐助者是另一个国际金融巨头,例如埃德·鲍尔斯,会不会一样?

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  • 来源
    《Management today》 |2014年第10期|26-26|共1页
  • 作者

    John McLaren;

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