Why Unilever's CMO Keith Weed raids his friends' bathroom cabinets

摘要

Natural curiosity is a good trait if you’re in charge of the world’s second largest advertisingspend, and Keith Weed, Unilever’s chief marketing and communications officer, appears to haveit in abundance.After a 35 year career at the FTSE 100 FMCG giant, which has included stints as SVP of hairand oral care and global director homecare and hygiene, the man responsible for the Anglo-Dutch firm's award-winning Sustainable Living Plan is stepping down in May. But he's stillunderstandably interested in gaining an insight into how consumers are using his products.