'I'd lie awake, thinking we were going to lose the whole thing'

摘要

The fates have a way of mocking our plans, which is rather unfortunate given thatnothing gets done without them.The fashionable response is to be agile and fail fast, but that’s easier said than done ifyou’re not a deep-pocketed technology company. Some investments take time and can’t be iterated, but that makes them no less necessary.So what do you do when events move on, the market turns and your plan no longerseems like such a great idea?