Digital Terrestrial TV: the subscription viewpoint

摘要

There are three reasons why digital terrestrial television networks face substantial challenges in their business model. These are viewed from the different viewpoint of a digital subscription provider relying on satellite and cable. The first challenge is in the area of investment, risk and cooperation, which is a new model for the open broadcasters. The second area of challenge is around the issue of consumers -moving the business model from a one-to-many to a one-to-one is an immense challenge, and large sums of money have been spent in investing in the infrastructure to facilitate that. A third and final challenge facing terrestrial broadcasters is that the new digital subscription TV services are going to be in people's homes in very short order. This article discusses these challenges and suggests that some co-operation is needed between open, free-to-air broadcasters and subscription broadcasters.