VERIZON EXEC: TELCOS MUST DO BETTER TV TO SUCCEED

摘要

Telcos are 搉ot going to win the game if they only offer a me- too product,?said Roger Seiken, Verizon FiOS TV dir.-business & legal affairs, speaking on a panel at the National Assn. of Broadcasters show in Las Vegas. He said telcos need to differentiate their TV offerings, including by offering 揳 whole array?of niche channels and 25 HD channels: 揚eople follow content.?Asked why telcos will succeed this time after several TV failures in the past, Lee Friedman, BellSouth dir.-rich media services, cited the 搃Pod effect.?He said consumers have changed to become more open to new services.