AT&T TO PUBLISH YELLOW PAGES 5 MONTHS EARLY IN NEW ORLEANS

摘要

AT&T will hasten delivery of its Yellow Pages service in New Orleans to address a 搑apid shift in the area抯 business landscape,?the company said last week. This won抰 be the first Yellow Pages to come out in New Orleans since Hurricane Katrina, but it comes 5 months early to meet rising demand by advertisers for business-to-business information there, an AT&T official said, calling the move a 揷ultural barometer.?The former BellSouth normally updates its Yellow Pages service annually in print form, but company spokesmen said advertisers are eager to capitalize on the city抯 rapid reoccupation. Yellow Pages books often grow only marginally in thickness, but unique circumstances resulted in an 85-page, 1,100- advertisement increase for the Feb. New Orleans edition, AT&T said. New Orleans businesses advertising on yellowpages.com have increased 48%, the carrier said.