AT&T Executive Talks Up Tiered Data Plans

摘要

AT&T has 10 million subscribers on tiered data plans, wireless chief Ralph de la Vega said nat a Morgan Stanley conference. Tiered data customers produce a better “yield” than those non unlimited plans, he said. Tiered pricing is a sustainable model long term, and “we are very nhappy about where we are today,” de la Vega said, calling the pricing structure simple and nadapted to different kinds of customers. He declined to say how the carrier will price its ncoming LTE service, but repeated that AT&T will launch LTE this year, covering about 75 nmillion people by the end of the year and completing its rollout by 2013. The speeds will be ncomparable to those from competitors, de la Vega said.