Digital Cinema Will Enable A Wider Release Of Movies Across The Country

摘要

Q.PVR Cinemas brought about some changes in the cinema viewing experience; better seating, state-of-the-art screens and better audio visual systems. But what has been the real success? GD: There have been various changes that have swept across the multiplex industry since 1997 in India. The real success has been that we have been instrumental in reviving the interest and passion of viewers in relation to Indian cinema, which a decade ago was on a downswing. With the multiplex boom, more niche films are getting released and get a good run on screen. There is more awareness among the audience for these films. The audiences have become more discerning which is only going to push the envelope when it comes to making quality films. Similarly, the studio system is back and this time in a professional avatar-this has made the whole process of film-making organized.