Money for the Masses

摘要

In March, a Silicon Valley mobile startup called Loopt was acquired for $43 million. Even though Loopt had only a relatively modest user base, it was well known among the tech cognoscenti. But the same wasn't true of the acquiring company. Who exactly, wondered many writers, was this outfit called "Green Dot"? In fact, Green Dot is something of an industry giant, an 11-year-old payments company with 4.5 million active customers who used it to complete $16 billion in transactions last year.