Jay Meattle, 29

摘要

The online display advertising market is big. Yet as much as 90 percent of the available online display ad inventory in a day goes unsold, largely because untar-geted display produces unprofit-. able results for most advertisers and also because buyers and sellers can't always be matched up in time. But recent advances in online advertising infrastructure have created advertising inventory exchanges and platforms to automate and enhance real-time inventory buying (RTB) of inventory with sophisticated algorithms.