Users Rule

摘要

Sometimes pioneering innovation comes from a company offering a new product or service-a number of examples are featured in this issue (see "The TR50,"p. 35). But these producers, and those to come, will do their jobs better if they understand a lesson my colleagues and I have learned in our research: users of a technology, whether they're individuals or companies, are usually the initial developers of important innovations that enable them to do new things and create new markets. Twitter is one example. Its community of users invented retweets and hashtags, both now core parts of the service.