A Car for the Great Asian Multitude

摘要

The current and projected expansion of the automobile market in China and India brings to mind earlier epochs, when vehicles like the Ford Model T and the Volkswagen Beetle made car ownership possible for what Henry Ford dubbed "the great multitude." Today, India and China are not too far from the car-to-population ratios achieved during the early stages of automobile ownership in the US and Europe. Volti analyzes the growth in number of vehicles in the two developing countries and compares the expansion of their vehicle fleets to the historical experiences of countries that achieved high levels of automobile ownership decades ago. He also examines the impact of this automobile expansion to the two emerging markets and the rest of the world.