It is all about serving the customer. That is how capitalism plays out. It finds a market need and then creates a product or service to address that need. Well, here is one near and dear to our country. The Baby Boomer generation, all 76 million, will be retiring soon. Eventually, some may find it very hard to move about and do their routine food shopping. The challenge for your creative students is to develop a shopping system whereby seniors may somehow communicate with the store and then have their orders fulfilled and delivered directly to their homes.
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