The Mouse Machine: Disney and Technology

摘要

It seems increasingly bizarre to equate the Disney corporation, the twentieth-century media goliath, with a tiny, furry rodent. Despite the Mickey icon, Disney is anything but a mouse. Technology has undoubtedly assisted in the bloating of a small studio in Burbank, California, into a global entertainment machine. For J. P. Telotte, professor of film and media studies at Georgia Institute of Technology, innovations in sound, color, and animation over three-quarters of a century have fed the process, and an in-house "technological attitude . . . almost as fundamental to the company's identity as its trademark cartoon characters" (p. 3) has assured success.