The 'Narrative Turn' in developing foresight: Assessing how cultural products can assist organisations in detecting trends

摘要

When developing foresight, it is essential to consider the information on which this activity is based. Weak signals, also conceptualised as trends, can be considered the most relevant input for developing foresight in an organisation. While detecting weak signals has traditionally relied on the news media, cultural products such as literature, movies, art, or computer games appear to have been neglected in the practice of foresight.