Production of disposable hygiene products in India to take-off

摘要

The potential market for disposable hygiene products in India is vast and largely untapped, reports Reena Mital. As demand swells,though, multinationals and Indian companies alike are switching to local production. With a market penetration of not more than 5-7% India has a huge potential market for disposable hygiene products. Put another way, of a population of more than 1000 million, just 50-70 million people currently use products such as feminine hygiene products and diapers (adult and baby): 1. the current market size for feminine hygiene products, in particular,sanitary napkins, has been estimated at 2250 million pieces, with a value of Rs7390 million (about US$ 147 million).