Hiding behind its 1960s style cover is an enjoyable tome that explores a topic that is anything but dated. In The art of digital branding, Ian Cocoran takes you through more than the process of building a Web site; he tells you how to brand yourself through that development. Cocoran explores the art of digital branding that starts with choosing your domain name and moves on to content, positioning promotions, philanthropy, and ultimately to creating an emotionally intelligent Web site. He is deeply committed to sharing the knowledge he has gained while working and writing for www.brand-channel.com by beating the bandwagon to draw timely attention to factors important for success with digital branding. He writes, "Never before has the Internet represented such an opportunity for companies large and small to exploit their online presence by clearly defining their Web proposition and adding value to their brands" (xiii).
展开▼
